Crystal Groover

Crystal Groover

Milton, GA

As a Wealth Advisor at NewEdge Partners, Crystal Groover brings over two decades of financial expertise and a deeply personal approach to comprehensive financial planning and wealth management. As both a CERTIFIED FINANCIAL PLANNER® professional and Chartered Financial Consultant®, she works with affluent individuals, families, and business owners to build thoughtful, tailored strategies that address every dimension of their financial lives. 

Crystal’s philosophy begins with listening. By taking the time to understand each client’s unique values, goals, and complexities, she crafts integrated financial plans that go well beyond investment management — spanning cash flow planning, risk management, portfolio design and analysis, retirement planning, education savings, charitable gifting, and legacy planning. The result is a cohesive roadmap designed to help clients build, protect, and transfer wealth with confidence. 

Her perspective is shaped by a career path few advisors can match. A summa cum laude graduate of the University of Florida, Crystal honed her financial acumen across investment banking, commercial banking, and corporate finance roles at industry-leading firms before dedicating herself to personal financial planning. That institutional foundation gives her a sophisticated lens through which she approaches even the most complex financial challenges. 

Outside of the office, Crystal is an avid traveler, a passionate foodie, and an outdoor enthusiast who loves spending with family and friends. She lives in Milton, Georgia with her husband Mike, a commercial pilot, and their three daughters — a constant reminder of why thoughtful financial planning truly matters. 

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